Gold is valued not only for its rarity, but for the un-changing-ness of its character and beauty. This “noble” or “precious” metal is almost incorruptible and so symbolizes permanence and the idea of immortality. Yet, gold is more malleable and ductile than any other metal, and so can be made to follow the will and skill of the designer most readily. This makes gold the delight of both jewelers and jewellery wearers. Read more.